Generative Engine Optimization (GEO): The Future of SEO in the AI Search Era
INTRODUCTION Search is evolving faster than ever. Traditional search engines are no longer the only way people discover information. AI-powered platforms like ChatGPT, Google AI Overviews, Microsoft Copilot, and Perplexity AI are changing how users search, ask questions, and receive answers. This shift has introduced a new digital marketing strategy known as Generative Engine Optimization […]